As elsewhere in Cappadocia, the centre of Ürgüp is full of lovely old stone houses clustered around a central rock formation, in this case Temenni Tepesi (Temenni Hill, Wish Hill).
Ürgüp got into the boutique-hotel movement early and as a result has a flourishing tourism industry, in part because it has more of he amenities of a town than other Cappadocian destinations.
It makes a good base for visiting all the main attractions of Cappadocia, including the rock-cut churches and the underground cities.
As well as tourism, Ürgüp has a thriving wine-growing industry.
