Fast food joints, pubs, and mainstream chains all the way up to some of the most exclusive restaurants in the world which attract the kind of clientele that don’t need to ask the price.
Sorting the good from the bad isn’t easy, but London has something to accommodate all budgets and tastes.
Prices inevitably become inflated at venues closest to major tourist attractions – beware the so-called tourist traps. The worst tourist trap food is, in the opinion of many Londoners, served at the various steak houses (Angus Steak House, Aberdeen Steak House etc – they are all dotted around the West End and near to the main train stations). Londoners wouldn’t dream of eating here – you shouldn’t either! Notorious areas for inflated menu prices trading on travellers’ lack of knowledge are the streets around the British Museum, Leicester Square and Piccadilly Circus. Even the major fast food chains charge a premium in their West End outlets – so watch out.
Pubs within the touristy areas of London are usually a generic and basic choice for food although there are some brilliant ‘gastro-pubs’ hidden away – use the internet or a good guide (such as Time Out or Londonist) to find them. In general avoid all pubs that have graphic-designed and printed menus – it’s people’s experiences in these kind of places that give Britain a bad name for food! Look around you – see any locals tucking in? No? – then you shouldn’t either. The other rule to follow when avoiding poor food is the same as in any other part of Europe – is the menu available in multiple languages? If yes then start running!!
In the suburbs, the cost of eating out is reduced drastically. Particularly in large ethnic communities, there is a competitive market which stands to benefit the consumer. In East London for example, the vast number of chicken shops means that a deal for 2 pieces of chicken, chips (fries) and a drink shouldn’t cost you more than £3. Another good (and cheap) lunch option is a chicken or lamb doner kebab (gyro) at many outlets throughout the city, though meat quality is often poor.
For more authentic Cockney food, try pie and mash, which originates from the working-class in the East End. Usually minced beef and cold water pastry pie served with mashed potato, mushy peas and ‘liquour’ gravy, it tastes a lot better then it sounds. Some of the best pie houses are M. Manze in Peckham or F. Cooke in Hackney Broadway Market. Water Souchet and London Particular (green-pea and ham) are classic Cockney soups, though hard to find on menus. For those game, jellied eels, pickled-cockles and whelks are all traditional London seafood. For cheap, quality fish and chips frequented by many black cab drivers, try Super Fish near Waterloo station.
Tipping may also be different than what you’re used to. All meals include the 20% VAT tax and some places include a service fee (10-12%). The general rule is to leave a tip for table service, unless there’s already a service charge added or unless the service has been notably poor.
Restaurant Streets
Many Londoners, especially in the evenings, eat out in their local neighborhood or a nearby restaurant hub, rather than eating in central London. The reasons are simple; the the quality of the food will be better, the quality of the service is better, and the cost is significantly lower. Generally in zones 2-6 you will get a much more pleasant, better value, and less crowded eating experience than you will find in the West End. The suburbs are home to many independent restaurants that keep standards high in order to attach repeat custom. Even the chain restaurants tend to be better outside zone 1 serving identical menus to their West End outlets but without tourist premiums being added to the prices.
Restaurant streets are best visited in the evenings as many places are closed or very quiet during the day.